How North America’s Largest Supermarket Streamlined Weekly Promotion Execution to Keep Shoppers Coming Back

North America’s leading supermarket drives traffic to its 2,700+ stores by producing weekly circulars that are distributed to tens of millions of customers. Since the materials’ accurate production demands access to up-to-date imagery for thousands of different goods, Genus Technologies developed and delivered an end-to-end image management solution that leverages Genus Media’s Upshot product to support IBM enterprise solutions, including IBM DemandTec. The grocer gained the ability to plan, produce, manage, and publish its weekly advertising circulars more quickly and accurately than ever before.