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Case Studies: IBM ECM + Genus Media Upshot

How North America’s Largest Supermarket Streamlined Weekly Promotion Execution to Keep Shoppers Coming Back

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North America’s leading supermarket drives traffic to its 2,700+ stores by producing weekly circulars that are distributed to tens of millions of customers. Since the materials’ accurate production demands access to up-to-date imagery for thousands of different goods, Genus Technologies developed and delivered an end-to-end image management solution that leverages Genus Media’s Upshot product to support IBM enterprise solutions, including IBM DemandTec. The grocer gained the ability to plan, produce, manage, and publish its weekly advertising circulars more quickly and accurately than ever before.
“We got increased support for the entire publishing process, from initial gridding and layout to final creative and printing with image conversion and rendering.”
IT Manager—Content Manager & Marketing Applications

Meet America’s Grocer

The customer profiled in this case study is North America’s largest grocer with more than 2,700 stores in 35 states. Their founding principles of service, selection and value continue to guide the company’s operations today. After starting as one grocery store in Ohio more than a century ago, the grocer now ranks as one of the largest companies in America.

Products

Genus Media Upshot™

IBM® DemandTec® Promotion Execution

IBM Enterprise Content Management (ECM)

IBM Marketing Operations

Adobe® Creative Cloud®

Adobe InDesign®

Focus

Digital Asset Management


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