About Digital Product Creation
Digital Product Creation (DPC) from Genus Technologies transforms how your teams innovate, collaborate, and scale across the entire product lifecycle, by breaking down data silos and centralizing product assets. From CAD and 3D to rich media and market content, DPC gives your organization one connected platform to design, manage, and launch products with speed, clarity, and confidence.
Whether you’re integrating systems of record, such as Product Information Management (PIM) or product Lifecycle Management (PLM), systems of work (DAM/CSP, creative suites, rendering pipelines, workflows/BPM), or systems of engagement (CMS/DXP), DPC empowers every stakeholder with the right information at the right time so you can reduce redundancies, accelerate time-to-market, and delight customers at every turn.
Common Challenges of Product Lifecycle Management
- Slow time to market as product cycles shorten and digital demands increase.
- Product data and material libraries are locked in disconnected systems.
- Limited ability to manage and scale rich product assets such as 3D, VR, and compound documents.
- Fragmented management of digital assets and creative content across omnichannel teams.
- Lack of real-time collaboration across design, product, and marketing teams.
- Difficulty finding, reusing, and trusting assets, leading to duplication and errors.
Accelerate Digital Product Creation
Improve speed and efficiency by unifying digital assets, product data, and design workflows in a connected Digital Product Creation platform powered by modern Digital Asset Management (DAM).
Centralize Product Assets & Materials
Create a single source of truth for material libraries, bringing together textures, test data, suppliers, availability, color data, and rich media assets, including 2D, 3D, and texture scans.
Enable Digital-First Design & Collaboration
Support 3D-driven design and prototyping with direct access to approved materials and assets. Preserve master files while sharing lightweight previews to streamline reviews and approvals.
Reduce Physical Samples & Rework
Minimize reliance on physical samples by enabling digital iteration earlier in the product lifecycle, reducing cost, waste, and design cycles.
Streamline Handoff to Manufacturing
Automatically generate accurate Bills of Materials (BOMs) from approved designs and pass them seamlessly to manufacturing systems.
Deliver Faster to Market
Shorten product timelines, improve scalability, and drive measurable cost savings by connecting people, processes, and platforms across digital product creation.
"When I'm looking for strong talent to help with some of our most complex projects, Genus is always at the top of my list."
– Brett A.
Client Delivery at Hyland Nuxeo
Bring clarity and connection to every stage of the product lifecycle. Digital Product Creation unifies content, data, and assets. From early ideation to final launch, teams can move faster, collaborate smarter, and eliminate costly bottlenecks.
With one integrated platform powering creation, review, and delivery, your organization gains the speed, consistency, and control needed to get products to market with confidence.
Explore more with the Genus DPC Solution Spotlight.
